Public Relations · Internet Publicity · PR SEO

Are you sick and tired of paying the search engines hundreds, even thousands of dollars a month for Pay-Per-Click (PPC) visitors?

Don’t get me wrong. I love the Google AdWords PPC advertising system.

But, with Google AdWords traffic sky-rocketing to $2 and more PER CLICK and monthly PPC expenses maxing out your credit cards, how do you win?

Easy.

After you generate a new sale or acquire a new client from your PPC or SEO campaign, you strong>use “referral marketing systems” to generate EVEN MORE sales and clients.

Now you can make your marketing pay off $2, 4, 8 or even more per dollar you spend on PPC ads with easy to use “referral marketing systems.”

Click here to discover some easy ways you can do this…

Top 40 Referral Marketing Systems

A simple 1-page press release can be the most powerful marketing tool in your arsenal. Here are my top 3 reasons for using electronic news releases…

1) Media Relations

You can send your press releases via email to the journalists and websites that cover your industry. This will generate publicity for you in the form of news stories, product reviews, and links to your web site that will help you increase your credibility and sales.

2) Public Relations (PR)

By having your electronic news release distributed through the Internet news channels such as Google News, Yahoo News and Topix.net, your message gets communicated to the members of your target market who read their news online. This generates more awareness of your company, more traffic to your website and more sales of your product or service.

3) Search Engine Optimization (SEO)

This advantage is the biggest reason we distribute keyword optimized press releases (and articles). We LOVE keyword optimized press releases!

Links:
Why? Because a consistent publicity campaign can get you links from some of the best web sites on the Net. These links provide your web site with “Link Popularity” and the Google PageRank numbers you need for high search engine ranking and traffic. Plus, the links themselves can bring a significant about of qualified visitors to your site.

High Rankings:
Many times your press release also ranks in the TOP 10 at Google within 1-2 weeks and provides targeted visitors to your web site for months and months to come. How’s that for a compelling reason to use press releases?!

Plus, you can (and should) post news releases on your web site on your “News Room” area. In fact, adding these keyword optimized press releases to your web site (in your News Room) will help with your natural rankings and traffic.

Electronic News Distribution Services:

Here are 2 popular distribution services for electronic press releases with the PROs and CONs of each…

www.PRWeb.com
Pros: Most well-known, works well for SEO, Media Professionals go there for research
Cons: Costs more! Sometimes you have to bid in the hundreds of dollars to get the highest visibility.

www.PRLeap.com
Pros: Works well for SEO, less money – only $30
Cons: Media Professionals probably DO NOT go there for research. Strictly for SEO and news distribution to your audience only.

Here’s a cool freebie offered at my Interactive Marketing site that you’ll want to grab.

It’s the “Web Site Optimization” guide illustrating 5 top principles for improving the results you get from your web site. For example, you’ll learn…

How to make your web site convert more visitors to sales;
The best strategies for driving more targeted traffic;
The top strategies for getting top search engine rankings;
And how to continually improve your results by testing.

All good. Get it here…

Free Download: Website Optimization Guide

If you’re interested in getting more results from your Web Site and Internet Marketing campaigns then you’re probably already sending your visitors to “landing pages” (instead of your site’s home page).

You ARE using landing pages, right?

If you are, then here are the 6 major components of your landing pages to optimize for increasing your conversion rates by 25-250% (or more).

Increase Landing Page Conversion Rate

Did you hear that Pay-Per-Click Search Engine advertising (PPC) was voted the #1 best Internet marketing tactic for 2005 in MarketingSherpa.com’s latest ad:tech study?

Today’s “best practice” of PPC advertising is sending your visitors to “landing pages” (instead of your site’s home page). On average, landing pages promoting free offers get 6-11% conversion rates and e-commerce landing pages get only 2% conversions.

Only Converting 2%?

That’s terrible! Here’s how you can do better…

Increase Landing Page Conversions

Targeting your market is essential to your viral marketing campaign. You must know exactly who your prospect is. You must know the following information…

* Who they are
* What they want
* When they want it
* Where they are
* Why they want your product
* How to reach them with your message

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In order for a “viral object” to move, it has to be “smooth.” In other words, it has to be “encapsulated in a medium.”

It needs a fast “vehicle” (like an F1 Race Car) to move it to the next person, and the next person, and so on…

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Another critical strategy to viral marketing is to make your viral object so good — so “virusworthy” — that people absolutely want to pass it along.

Your offer, whether it’s an e-book, game, joke, product, service, or whatever, will not go very far unless it’s worthwhile to your target market. It has to be so cool, compelling, creative, fun, funny, useful, or valuable that people cannot wait to see it and pass it along to their friends. Your “viral object” has to overdeliver to start a viral epidemic. Amaze them!

If you overlook this critical strategy, your viral marketing campaign will not skyrocket to success — it will just “fizzle out.”

Here is a checklist to make sure your viral object is “virusworthy”…
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Another powerful way to “spread the word” with viral marketing is to “monetize word-of-mouth.” This simply means you give people an incentive for passing along your viral message or viral object.

This can be done in a number of different ways on the Internet…

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What exactly does this mean?

Keep the “epidemic” spreading by getting permission to follow-up with e-mail!

Follow-up is another critical strategy to your continued success. I like the way marketing guru Seth Godin says it best in his “Idea Virus” book…

“Get permission from users to maintain an ongoing dialog so you can turn the original attention into a beneficial experience for users and an ongoing profit-stream for you. Then continue creating noteworthy online experiences to further spread new viruses, starting with your core audience of raving fans.”

This makes perfect sense and guess what… IT WORKS!

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